An excellent creative marketing strategy can be hard to come by, and yet it is the most critical to develop for small businesses. In the garden industry, there are large-scale production facilities and smaller, local businesses that want to expand their client base.
Marketing is often considered the primary factor in growing businesses. Think of it as the slick salesman that is trying to get people to come in and leave with products. Marketing is how you find new customers, engage and educate your audience, and sell yourself across applicable industries.
Here are some tips on how to expand your creative marketing strategy:
Utilizing Social Media
If you have read any of our other blog posts then you know that focus on Social Media a lot. in some of our other articles, this tip managed to be number one on our list. So it reiterate digital advertising and social media specifically cannot possibly be overlooked or overestimated. The amount of time people spend staring at their screens with a social media profile on the other side is outrageous, yet it is also worth taking advantage of for businesses.
Despite the popularity of newer social media platforms, Facebook is still the most common social media channel for which companies create their content. It almost doubles others like Instagram, YouTube, and LinkedIn, which all follow close behind each other. You will want to focus on these four platforms as they are some of the most important social media channels, and many times similar content can be adapted for each channel, so you don’t have to recreate it.
Use social media to create a brand for your business and to let your customer base know what is happening in your business.
Publish Authority Content
Starting a blog for your business is no laughing matter, and it can play an integral part in a creative marketing strategy. This step can take quite a bit of planning and time at the start, but it is also one of the more cost-effective ways to market yourself online.
A good blog has the power to give your SEO an incredible boost, ranking your website higher in search results. It also establishes you as an authority in your industry. It is valuable if customers can see you this way, particularly in the garden industry.
You don’t have to start a blog to put out quality content, but it does create a convenient conduit for you.
Ensure Your Website Performs Well
Having a workable website that is easy for customers to navigate is essential in today’s tech-driven world.
You should ensure that your website is:
- Optimized for search engines
- Develops aesthetically pleasing graphics
- Defines your services
- Makes contacting you convenient and clear
- Uses a fitting domain name
Starting with all of these allows you to have a solid base and work from there. You can integrate your blog or other content into the website later to increase your ranking and your site’s quality. Currently, 37% of adults in the United States say they predominantly use their smartphones when they access the internet.
Your website should also be mobile-friendly, because if not, it means that you are missing out on a lot of potential business and searches. Even if it shows up, mobile users are unlikely to stay on your page long if it is not mobile-friendly.
Consider Social Media Ads
Many small businesses will not have the budget to cover a large paid ad campaign. However, nowadays, there are plenty of ways to invest only a select amount in your paid advertising and get the most from it. One of the most common examples is paid advertising on social media sites. Facebook ads are typical, allowing you to run a campaign that can cost only a couple of cents per click, depending on how you lay it out.
The primary benefit of an ad campaign like Facebook ads is its ability to focus your ads on a specific market. You can only have users registered in your region that will see the ads, users that have shown interest in the garden industry previously, or even a specific demographic of users.
Run Free Educational Events
A creative marketing strategy doesn’t only have to be fun, it can also be educational. Establishing your authority online isn’t the only way to do it. Perhaps more important for local businesses is developing your know-how and reputation in the surrounding area.
A prime way to go about doing this is to host some kind of event or class relating to your industry or services. Some ideas include:
- How-to pot plants
- Wreath making
- Developing a garden design
- Creating a rock garden
- Choosing and building water features
- Floral arrangement
Advertise these effectively by hanging up flyers around town and posting bulletins on your social media pages.